We are a database company that specializes in casino industry direct marketing and analysis. With more than a decade of experience integrating database analytics into casino marketing, our philosophy of “What gets measured gets managed” improves performance.
The casino industry moves fast and we move faster- because we’ve always had to. More than a decade ago, while working for the fastest growing privately held casino company in America, it didn’t take long to figure out that the time-tested tradition of making up revenue shortfalls by the end of the month, the quarter or (yikes) the end of the year was daunting. That’s where we learned the Monday Morning Fix.
Using dynamic database analysis and reporting, we measured key metrics that impacted revenue each week and changed the course of revenue every seven days. Suddenly it became much easier to address threats and recognize emerging opportunities. Our dynamic analyses helped us identify trends and capitalize on opportunity and do so profitably.
Today, we “Move the Needle” for clients utilizing effective database segmentation, exploiting targeted opportunities and converting raw data into analysis that our clients use to improve performance.