Buzz Analytics | Optimizing Player Development - Buzz Analytics
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Optimizing Player Development

Casino hosts are expected to attract, retain and grow valuable players.

 

These employees are typically responsible for protecting 80% of your gaming revenue which is typically driven by only 20% of your database.  Individuals in this role are tasked with being the front-person for the properties most valuable players and become true revenue generators.

When player development goals are clearly defined and have a link to sales, service and revenue the property is in a strong position to maintain current VIP revenue and spur growth in revenue through new VIP acquisition and increased trip frequency.  This strategy builds customer relationships and loyalty with measureable results.

 

Our customized Player Development plan details out the steps of using VIP services to generate incremental revenue for casino properties.  This program provides the reporting and management tools required to track and measure performance while providing continuous feedback to the host during the measured period.

 

The customized Player Development program is designed to empower hosts to take more ownership and be valuable representatives of the property.  Individuals in this role are tasked with being the front-person for the casino’s most valuable players and become true revenue generators.

 

Our successful player development program includes:

 

  • Identification of the casino’s most valuable players
  • Creating benchmarks and goals for hosts based on group assignment
  • Progress updates for individual hosts and as a group
  • Recurring list with critical information to assist with hosts’ performance
  • Team goals to reduce player defection

 

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