We drive incremental revenue by identifying targeted opportunity in your database and evaluating your current direct mail segmentation strategy.
A successful direct marketing campaign starts with the right segmentation or “Cluster” of guests and continuous testing efforts to maximize results. Segmenting players by key statistics leads to better planning and smarter decisions. Our algorithms define the right segmentation and utilize a variety of dimensions including: recency, frequency, distance, customers calculated worth and their proximity to your competitors.
A Successful Direct Marketing Strategy Includes: