Buzz Analytics | Database Analysis - Buzz Analytics
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Database Analysis

Every casino database contains massive amounts of raw data which is virtually useless in its raw form.

 

We transform your data into information that is meaningful and easily converted to action.

By creating a custom database tool and reviewing with the marketing team we can quickly identify threats, opportunities and establish strategy based on database metrics.  This type of analysis capitalizes on opportunities and mitigates threats.

Key analysis includes:

 

  • Comprehensive period-over-period database analysis
  • Database trend analysis
  • Geographic quadrant analysis
  • Worth segment analysis
  • New member / reactivation analysis
  • Database segmentation expense analysis
  • Player/segment profitability
  • Identifying defectors
  • Customer profiling
  • Market Basket Analysis

 

Database analysis in combination with effective marketing strategy is your key to successful future results.

 

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